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Our Story

It was while helping his mum Velma care for his terminally ill step-dad Bob that Ken Waterhouse’s views on long term care began to change. With the perception of home care in the UK hitting an all time low in 2012 as cases of abuse, cruelty and even malnutrition made the headlines, Ken decided to try to change things by setting up a new company, Home Care Preferred.

Amongst the problems Ken and his mum found whilst caring for their loved one was obtaining equipment and advice on related care services such as where to acquire essential equipment needed when caring for someone at home.  This led Ken to incorporating Independent Living Equipment and an advisory service within the Home Care Preferred business.

Based on my experience during a very difficult time I wanted to develop a “one-stop-shop” for people who want to remain at home. The early years of Home Care Preferred have proved this is a much valued service.

 Pairing his 27 years experience working in the retirement sector with a new conviction that most people would prefer to be cared for in their own homes, Ken established the first branch of Home Care Preferred in Winchmore Hill

Ken started in the care sector in 1987 when he opened his first care home. Since then he has owned and operated award winning care environments before launching his first domiciliary care service, Home Care Preferred.

 Since Home Care Preferred started in 2011 the company has gone from strength to strength. During the steady growth the focus has always been on striving towards an excellent standard of care and delivering a highly personal service.

In 2017 Home Care Preferred launched a franchise side to the business with new quality branches opening in 2018 and beyond.


Home Care Preferred offers the care and support needed to allow people to live fulfilled lives in the comfort of their own familiar surroundings.

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Whether it is for you or a loved one, Home Care Preferred provides a comforting live-In support service. From a few weeks to permanent support this is a real alternative to life in a residential care home.

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Interested in operating a rewarding business in a rapidly growing sector?

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We invite you to read our news section where we feature the latest from Home Care Preferred and features regular news, discussion topics and links to health and related topics.

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